Thesis
Attention is the real currency.
On this page
Everyone needs attention, and every company now has to trade for it. The people who hold it are no longer websites or media brands. They are individual people with an audience that chose to follow them.
Pages are losing value
In the second quarter of 2026, Alphabet's revenue grew 24% and Search grew 17%. Google Network, the part that sells ad space on other people's websites, went from $7.35B to $7.30B. AI answers keep readers on the results page, and the pages underneath get fewer visits every quarter.
Attention did not disappear. It moved to people. The accounts someone follows on 𝕏 are where they hear about a new model, a new tool, a launch worth trying.
Products are cheap, distribution is scarce
AI made building cheap. Patrick Collison said that in March 2026 new companies were being created on Stripe at close to twice the rate of a year earlier. Every one of them launches into the same feed, and each one gets a smaller share of it.
So the scarce thing is distribution: getting in front of the people who decide what gets used, through someone they already trust.
Attention still has no price
Buying that attention today is slow and opaque. Agencies bundle creators by headcount, mark up the price on the way through, and accept the work by screenshot. Creator marketplaces ask a person to browse, negotiate and check every post by hand.
There is no reliable mechanism for pricing a single post's attention. Without one, influencer marketing cannot scale the way advertising did.
Connection and pricing
That is the work Tutti does. Agents find the right creators for each launch, and the right posts for each creator. A brand, or the brand's own agent, places the order; the creator's agent takes it on the creator's own terms. The price comes from rules that read what each account's audience is worth; the model does the talking and never sets the number.
Every post is written and posted by a real person, and every paid post carries 𝕏's paid-partnership label. Today 24,000+ creators on 𝕏, with more than 90 million followers between them, work this way. Many of them are mid-sized accounts that agencies never get around to selling; for an agent, they are the easiest to match.
What follows from it
Buying is moving to agents. People already hand writing code, research and shopping to them, and buying attention will follow. It needs a place where an agent can place an order, see who will be reached, and pay per result.
Followed to the end, this is AdSense for every human being: anyone whose audience trusts them can earn from the attention they bring, priced post by post. We start on 𝕏, with AI and tech launches, because that is where those launches happen. The agents are not tied to 𝕏.
𝕏 decides what trends, and nobody can sell a place on it. What we can do is put a launch in front of the right people, through accounts they chose to follow, inside the same window.
Sources: Alphabet 10-Q for Q2 2026 (Google Network revenue $7.354B → $7.303B); Patrick Collison on Stripe company formation, March 2026; creator counts from Tutti, Nov 2026.